Supporting complex technologies to become recognised market leaders.
With more than 20 years of marketing experience Sarah Scace has helped transform emerging technologies into commercial opportunities, leading global marketing, communications, product launches and market development programmes for pureLiFi, the company pioneering LiFi wireless communications.
Known for combining strategic direction with hands-on execution, she has led international product launches, industry programmes on global stages such as CES, Mobile World Congress, and DSEI, high-profile media campaigns, and category-defining market positioning initiatives. Her work has helped establish LiFi as a recognised technology category while building relationships across global enterprises, investors, operators, OEMs, government organisations and technology partners.
Today, Sarah advises founders, and leadership teams on go-to-market strategy, positioning, communications, product launches and commercial growth. She specialises in helping ambitious technology companies translate complex innovation into market credibility, commercial momentum and sustainable growth.
Beneath every breakthrough brand is unshakeable ground.
Feldspar is the most pervasive mineral beneath the Earth’s crust, the invisible bedrock holding up the landscape, within which the world’s most vibrant gems are formed.
Sarah believes a company’s brand and marketing leadership should function the exact same way.
Too many growth-stage companies chase fragmented tactics, hiring junior agencies or burning cash on disjointed ad campaigns before their foundation is set. Feldspar Foundry was founded to bring steady, executive-level commercial architecture to ambitious scale-ups. We provide the dependable strategic bedrock your business needs to grow and the creative fire that makes your market sit up and pay attention.
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